Proven management expertise

While SinoCode holds a strong economic argument, it overlays this with well-developed management practices which are borne out of a compelling combination of:

• Post graduate qualifications
• The start up and successful growth of highly regarded technology companies such as WebCentral;
• Deep experience in major technology corporates such as Microsoft; and, in previous organisations;
• Management of major development projects with values of up to AUD$20.3m per project; and
• Implementation of the largest SUNOne system, worldwide, at the time.

Chairman - Lloyd Ernst

Lloyd Ernst was one of the founders and CEO of WebCentral Australia's largest Internet web hosting company and founder of PowerUp the largest Queensland based Internet Service Provider.

PowerUp Pty Ltd

An internet enthusiast since before the world wide web made mass access to the internet attractive, Lloyd and three friends established Powerup in the early 80s to provide bulletin board access to other computer enthusiasts. Powerup also provided a vehicle for the distribution of internet software applications written by PowerUp's partners.

Although Lloyd clearly had technical IT interests from an early age, and worked for a subsidiary of mining giant Rio Tinto in London. On his return to Australia in the mid 80s, he took up an Apple Macintosh dealership in Brisbane, before moving to the AppleCentre in Sydney as the Technical Services Manager.

Microsoft Australia, Microsoft Asia Pacific

Lloyd had been an Apple enthusiast since the release of the company's first machines sparked the long and continuing personal computer boom. Lloyd recognised the enormous potential of the then emerging IT giant Microsoft and joined the company's Australian branch as National Applications Trainer in Database and Development Tools, quickly becoming a Technical Marketing Manager for the Asia Pacific Region. His unique and powerful grasp of database functionality and his world-class skill in programming development tools led to his appointment as lecturer to the Microsoft.

Lloyd Ernst became one of the first employees of Microsoft's initial foray into internet services, its partnership in establishing On Australia with Telstra. However, by 1992 Powerup was now growing so rapidly that it required the full-time attention of its directors.

Lloyd became the driving force behind one of the features of the company that has made it one of the few success stories in the internet access provider market - powerful on-line tools to automate customer service and allow clients access to simple controls to customise their own web sites and email access.

WebCentral Pty Ltd

In the early 1997 the directors recognised and seized the opportunity to establish internet services designed specifically for business. WebCentral was established as a business web hosting company, offering cost effective means of mounting and maintaining business sites, including on-line shopping facilities, database functionality and full client control of every aspect of web sites and email communications. Lloyd has grown WebCentral from a fledgling business to Australia?s largest web hosting company, with in excess of 60,000 sites and domains under management. It operates two world-class data centres in Brisbane with over 2000 servers under full management, employs 200 people across the Asia Pacific region and has annualised revenues in excess of $40 million. Audited revenue results for the 2003-4 year reported net profit of $2.4 million

Highlights include:-

• Providing branded hosting to services to all the Tier 1 Australian ISPs ? Optus, OzEmail, Connect and Telstra
• Building a Partner developer channel with over 2000 active partners
• First Hosting company worldwide to launch an ASP Microsoft Exchange Server 2003
• In 2003 WebCentral was ranked as the 4th fastest growing company in Australia by BRW
• Lloyd was a finalist in the 2003 Ernst & Young Entrepreneur of the Year Awards, Northern Region.
• In June 2004 WebCentral was awarded the Global hosting partner of the year by Microsoft, this was the first time this award was won by a company outside of the US.
• In July 2004, Lloyd and his co-founders entered into an agreement to sell the remainder of WebCentral to its existing significant shareholder, FTR Holdings Limited. Upon settlement, Lloyd will retire as CEO.

Presently Lloyd Ernst is holds board positions with PIPE Networks and with the Internet Industry Association as Deputy Chairman.

The Internet Industry Association is Australia's national Internet industry organisation. Members include telecommunications carriers; content creators and publishers; web developers; e-commerce traders and solutions providers; hardware vendors; systems integrators; banks, insurance underwriters; Internet law firms, ISPs; educational and training institutions; Internet research analysts; and a range of other businesses providing professional and technical support services. On behalf of its members, the IIA provides policy input to government and advocacy on a range of business and regulatory issues, to promote laws and initiatives which enhance access, equity, reliability and growth of the medium within Australia.

CEO International - Sally-Anne Stansfield

Sally-Anne has worked in the Internet and IT industry for over 10 years. Her career has been grounded in highly successful companies such as WebCentral, where she was an integral part of the business: from being the first WebCentral employee through to being a key member of the executive team.

Her accomplishments in this business alone are great and numerous and include building the corporate business, creating their partner channel, leading the expansion into WebCentral Complex and signing and managing deals up to AUD$20.3m.

This on-the-ground expertise is enhanced with a strong, current and continuous business education. Sally holds an MBA from Queensland University of Technology (QUT) and is a Doctoral Candidate specialising in Corporate Entrepreneurship at Macquarie University's Graduate School of Management (MGSM).

She has also lectured in E-business and Strategic Internet Marketing in the MBA program at the Brisbane Graduate School of Business (BGSB), Queensland University of Technology (QUT); and, wrote their curriculum for Technology and Infrastructure.

CEO China - Tevis Paget

Tevis is a highly respected technologist in the Internet and IT industries with a strong background in database systems. His management expertise has been ground in major corporate systems and large installations, migrations and rollouts for companies such as WebCentral and major corporates in the UK, Australia and New Zealand.

Tevis holds a bachelors degree in Science and a post-graduate degree in Computer Science.